Online Shopping is a technique of buying or even advertising and marketing by means of electronic medium. This is a kind of E-commerce website that allows consumers to get offerings specifically from the retailer over the internet using web browsers.
Glimpse of Online Shopping:
An English entrepreneur Michael Aldrich invented the concept of Online Shopping in 1979. He associated a modified domestic Television set to a real-time transaction processing computer by means of a domestic telephone line.
This methodology empowers closed corporate information systems to be opened to ‘outside’ correspondents not just for transaction processing but also for e-messaging and information retrieval and dissemination, known as e-business.
In 1990, Tim Berners- Lee created the first World Wide Web server and browser and in 1991, opened for commercial use. Due to resulting technological innovations came forth in 1994, online banking, launching Pizza Hut, Netscape’s SSL v2 encryption standard for secure information exchange, and Intershop’s first online shopping system were unveiled. Immediately after, in 1995, Amazon.com and eBay were initiated.
Statistics show that online shopping trend is growing exponentially.
- In 2012, Asia-Pacific increased their International sales over 30% giving them over $433 billion in revenue and created a difference of $69billion from the U.S. revenue of $364.66 billion.
- It is estimated that in year 2014, Asia-Pacific will build its revenue by another 30%.
- Industry experts state that in US, online retail sales will increase as much as 57% till 2018.
Increasing online retailers has transformed the shopping style of a human being.
Why Online shopping is becoming popular now?
- 1. Convenience
- 2. Infinite choices
- 3. Cheaper
- 4. Privacy in purchasing
- 5. Customer review
- 6. Experts review
- 7. Shipping facility
- 8. Return policy
- 9. Various Online Payment methods
- 10. Cash On delivery facility
- 11. Customer service
Big Players of Online Marketing: Amazon.com, eBay, etsy.com, GroupOn, Alibaba.com, reebok.com, Pizza Hut, nike.com, WalMart, BestBuy.
We have seen lots of benefits of Online shopping over traditional shopping. So Keep Enjoying Online shopping and Save your Money and Effort. For learning more, scroll down to infographic. Click on the image for large veiw.
Peter Sauer is a Founder of Online Product Mall live in Miami, Florida, USA. The Online Product Mall is a online business that He started a few months back and would like to make it big, You can also find him on Facebook
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